Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding
نویسندگان
چکیده
Objetivo: Analisar a estrutura intelectual relacionada à imagem das cidades como uma ferramenta para governança urbana no contexto do Mercosul.Método: Utilizou-se síntese de pesquisa analisar e discutir (1) contribuições teóricas, (2) deontologia ontologia da urbana, (3) os desafios Mercosul.Originalidade / Relevância: Sintetizamos as o entendimento deontológico ontológico sob marca Mercosul.Resultados: A sobre Mercosul revela que: regional está alinhada com seminal ao convergirem que inclusão socioeconômica, sustentabilidade, inteligência convergência satisfação entre stakeholders, sustentabilidade são partes essenciais promove desenvolvimento urbano sustentável; é desenvolvimento, gestão qual possui distintas interpretações anseios por diferentes stakeholders urbanos; discute-se principais regionais.Contribuições Teóricas Metodológicas: Reforçamos argumentos pesquisas seminais papel na meio Mercosul, considerando perspectivas Sociais Gerenciais: Comunidades locais regionais têm suas necessidades atendidas, sustentável democracia encorajados urbana.
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ژورنال
عنوان ژورنال: REMark - Revista Brasileira de Marketing
سال: 2022
ISSN: ['2177-5184']
DOI: https://doi.org/10.5585/remark.v21i1.19354